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Training Center

brAND VIDEO

Lands Collection 2025 Brand Video.

#love365 initiative

A message from our owners, Ben and Lyssa King about the Lands Collection initiative #love365.

Modern Electrum

Information on Lands’ revolutionary metal developed by Italy’s Legor Corporation. Notes on its incredible durability, precious metal make up and lifetime warranty.

Download Modern Electrum Training Guide

WEAR AND CARE

Wear and care information as well as styling guides, sales tips and product specs of Lands Collection Jewelry.

Download the Wear and Care Training Guide

DIAMOND BASICS

Learn more about the 4 C’s - Cut, Color, Carat, and Clarity and how they relate to the diamonds of the Lands Collection.

Download the Diamond Basics Training Guide

DIAMONDS & WINE

Tips and tricks to help you connect to customers by relating our brand and our diamonds to the processes found in the wine industry.

Blockchain technology

Learn more about how blockchain technology works and how we have incorporated it into our processes at Lands Collection.

Download the Blockchain Technology Training Guide

EKATI MINE

Learn about the rugged, rocky region of Canada’s NWT, home to the Ekati mine and source of the EARTH Collection diamonds which are 45-55 million years old. Also information on the sustainability practices of Ekati.

Download the Ekati Training Guide

DIAVIK MINE

Learn more about the Diavik mine where diamonds from our ICE Collection formed 75 million years ago. This mine is known for it’s renewable energy and features white diamonds reminiscent of the pristine glacial land they come from.

Download the Diavik Training Guide

GAHCHO KUÉ MINE

Learn more about the Gaucho Kué mine where diamonds from our SPIRIT Collection formed more than half a billion years ago within the arctic circle. These diamonds have fluorescents, which mean they glow and embody the energy of the Northern Light skies under which they were borne. 

Download the Gahcho Kué Training Guide

earth personality

Discover the EARTH Collection and the characteristics of the customers most likely to resonate with this jewelry.

Download the Earth Personality Guide

ice personality

Discover the ICE Collection and the characteristics of the customers most likely to resonate with this jewelry.

Download the Ice Personality Guide

spirit personality

Discover the SPIRIT Collection and the characteristics of the customers most likely to resonate with this jewelry.

Download the Spirit Personality Guide