Training Center
brAND VIDEO
Lands Collection 2025 Brand Video.

#love365 initiative
A message from our owners, Ben and Lyssa King about the Lands Collection initiative #love365.

Modern Electrum
Information on Lands’ revolutionary metal developed by Italy’s Legor Corporation. Notes on its incredible durability, precious metal make up and lifetime warranty.

WEAR AND CARE
Wear and care information as well as styling guides, sales tips and product specs of Lands Collection Jewelry.

DIAMOND BASICS
Learn more about the 4 C’s - Cut, Color, Carat, and Clarity and how they relate to the diamonds of the Lands Collection.

DIAMONDS & WINE
Tips and tricks to help you connect to customers by relating our brand and our diamonds to the processes found in the wine industry.

Blockchain technology
Learn more about how blockchain technology works and how we have incorporated it into our processes at Lands Collection.

EKATI MINE
Learn about the rugged, rocky region of Canada’s NWT, home to the Ekati mine and source of the EARTH Collection diamonds which are 45-55 million years old. Also information on the sustainability practices of Ekati.

DIAVIK MINE
Learn more about the Diavik mine where diamonds from our ICE Collection formed 75 million years ago. This mine is known for it’s renewable energy and features white diamonds reminiscent of the pristine glacial land they come from.

GAHCHO KUÉ MINE
Learn more about the Gaucho Kué mine where diamonds from our SPIRIT Collection formed more than half a billion years ago within the arctic circle. These diamonds have fluorescents, which mean they glow and embody the energy of the Northern Light skies under which they were borne.

earth personality
Discover the EARTH Collection and the characteristics of the customers most likely to resonate with this jewelry.

ice personality
Discover the ICE Collection and the characteristics of the customers most likely to resonate with this jewelry.

spirit personality
Discover the SPIRIT Collection and the characteristics of the customers most likely to resonate with this jewelry.
